Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony
A revolutionary new understanding of identity, showing how our group affiliations have a powerful influence on our feelings, beliefs, and behavior, that can inspire both personal change and social movements.
Reviews and Accolades
"Leveraging the Collective Mind"
Notable Books of 2021
2022 Social Impact Award Recipient
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Jay and Dominic received their PhDs from the University of Toronto, where they bonded in a shared sub-basement office. This is their first book.
JAY VAN BAVEL is an Associate Professor of Psychology and Neural Science at New York University. From neurons to social networks, Jay’s research investigates the psychology and neuroscience of implicit bias, group identity, team performance, decision-making, and public health. He lives in New York City with his family and pet hamster, Sunny, and once taught a class while trapped in an elevator with his son and daughter.
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