Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony
A revolutionary new understanding of identity, showing how our group affiliations have a powerful influence on our feelings, beliefs, and behavior, that can inspire both personal change and social movements.
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Reviews and Accolades
"Leveraging the Collective Mind"
Starred Review
Notable Books of 2021
2022 Social Impact Award Recipient
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Join Our Book Club!
We are hosting two free virtual book club meetings in October of 2023. You’ll have a chance to ask the authors (us) tough questions, meet other people with similar interests, and learn more about how to apply the ideas in our book in academic settings, business settings, and everyday life. To learn more, visit the link below and sign up!
About Us
Jay and Dominic received their PhDs from the University of Toronto, where they bonded in a shared sub-basement office. This is their first book.
JAY VAN BAVEL is an Associate Professor of Psychology and Neural Science at New York University. From neurons to social networks, Jay’s research investigates the psychology and neuroscience of implicit bias, group identity, team performance, decision-making, and public health. He lives in New York City with his family and pet hamster, Sunny, and once taught a class while trapped in an elevator with his son and daughter.
DOMINIC PACKER is a Professor of Psychology at Lehigh University. Dominic’s research investigates how people’s identities affect conformity and dissent, racism and ageism, solidarity, health, and leadership. He lives in eastern Pennsylvania with his family and dog, Biscuit.
To see the media kit for The Power of Us, click here.
Do you use polarizing language?
Our research has been exploring how people use polarizing language online. Take part in our very short study to help us learn more and you will get feedback to see how much polarizing language you use on Twitter.
Available in 10 Countries
Canada
South Korea
UAE
WHERE THE POWER OF US IS SOLD
INTERNATIONAL TALKS
We would love to have The Power of Us translated in many more countries around the world. If you know a publisher who is interested in a translation, please have them email Laura Mamelok at Laura.Mamelok@hbgusa.com.
Teaching
Thank you for your interest in teaching The Power of Us! If you choose to use the book in your class, we will provide slides and exam questions, and a series of four short videos to explain and elaborate key stories, studies, and ideas throughout the book.
For classes of over 50 students, one of us will be available to visit your class virtually for a Q&A in the fall 2022 semester.
Sample Educational Video
For podcast or event inquiries, please fill out this brief form.
For all other inquiries, please fill out the form below. If you are requesting access to teaching materials, please submit the form and follow the instructions you will receive over email after submitting.