Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony
A revolutionary new understanding of identity, showing how our group affiliations have a powerful influence on our feelings, beliefs, and behavior, that can inspire both personal change and social movements.
Order now
.png)
For discounts on large book orders, use:
Reviews and Accolades
"Leveraging the Collective Mind"
Starred Review
Notable Books of 2021
2022 Social Impact Award Recipient
If you read the book and enjoyed it, please share your review:
About Us
Jay and Dominic received their PhDs from the University of Toronto, where they bonded in a shared sub-basement office. This is their first book.
JAY VAN BAVEL is an Associate Professor of Psychology and Neural Science at New York University. From neurons to social networks, Jay’s research investigates the psychology and neuroscience of implicit bias, group identity, team performance, decision-making, and public health. He lives in New York City with his family and pet hamster, Sunny, and once taught a class while trapped in an elevator with his son and daughter.
DOMINIC PACKER is a Professor of Psychology at Lehigh University. Dominic’s research investigates how people’s identities affect conformity and dissent, racism and ageism, solidarity, health, and leadership. He lives in eastern Pennsylvania with his family and dog, Biscuit.
To see the media kit for The Power of Us, click here.
Have you shared fake news?
Our research has been exploring who falls for fake news. Take part in our very short study to help us learn more and you will get feedback to see if you have shared fake news on Twitter.
Upcoming events
May 20th
Political Sectarianism Conference
Evanston, IL
June 9-10th
Aarhus University Conference on Online Hostility and Bystanders
Aarhus, DK
June 12-14th
Center for the Science of Moral Understanding Annual Conference
Durham, NC
June 17-19th
Canadian Psychological Association Annual Convention
Calgary, AB
June 26th
Aspen Ideas Festival
Aspen, CO
For podcast or event inquiries, please fill out this brief form.
For all other inquiries, please fill out the form below: