Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony
A revolutionary new understanding of identity, showing how our group affiliations have a powerful influence on our feelings, beliefs, and behavior, that can inspire both personal change and social movements.
Join Our Book Club!
We are hosting two free virtual book club meetings in October of 2023. You’ll have a chance to ask the authors (us) tough questions, meet other people with similar interests, and learn more about how to apply the ideas in our book in academic settings, business settings, and everyday life. To learn more, visit the link below and sign up!
Jay and Dominic received their PhDs from the University of Toronto, where they bonded in a shared sub-basement office. This is their first book.
JAY VAN BAVEL is an Associate Professor of Psychology and Neural Science at New York University. From neurons to social networks, Jay’s research investigates the psychology and neuroscience of implicit bias, group identity, team performance, decision-making, and public health. He lives in New York City with his family and pet hamster, Sunny, and once taught a class while trapped in an elevator with his son and daughter.
To see the media kit for The Power of Us, click here.
Do you use polarizing language?
Our research has been exploring how people use polarizing language online. Take part in our very short study to help us learn more and you will get feedback to see how much polarizing language you use on Twitter.
Available in 10 Countries
WHERE THE POWER OF US IS SOLD
We would love to have The Power of Us translated in many more countries around the world. If you know a publisher who is interested in a translation, please have them email Laura Mamelok at Laura.Mamelok@hbgusa.com.
Thank you for your interest in teaching The Power of Us! If you choose to use the book in your class, we will provide slides and exam questions, and a series of four short videos to explain and elaborate key stories, studies, and ideas throughout the book.
For classes of over 50 students, one of us will be available to visit your class virtually for a Q&A in the fall 2022 semester.
Sample Educational Video